It varies from person to person. Usually, a perfume or extrait, the most concentrated form, should last for six to eight hours; an eau de toilette or American cologne, for three or four hours, sometimes longer if it is more concentrated.
Keep your fragrances in a cool, dry place away from direct sunlight and heat sources (such as radiators). Extreme heat or cold will upset the delicate balance of the oils and change their scent. Once a bottle of perfume is opened, use it. A spray lets in less air and evaporates slower than a bottle […]
Depending on the fragrance, from six to 18 months, if stored correctly. Once a bottle of fragrance has been opened it should be used because all fragrance deteriorates with time: light, citrus-based perfumes in as little as six months; floral scents in about a year and a half.
Spray about 20cm away from your skin. An even spray over a wider area will help your fragrance last longer than a generous amount in a small area. Should you rub one wrist against the other to dry the fragrance? No, because you’ll bruise the notes, dull their development.
Where the skin is especially warm and where there is good blood circulation. This is because heat helps diffuse and magnify the aroma of fragrance. The “pulse points” on the body (see below) are the perfect activators for perfume. Because fragrance rises, it should be applied to several pulse points – not just, for instance, […]